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App Configuration

Automated Setup Guide for GTM Assistant on Shopify

The GTM Assistant Shopify App is designed to make using Google Tag Manager (GTM) seamless and hassle-free. By automating the configuration process, GTM Assistant eliminates the need for manual work, such as uploading templates, setting up tags, or configuring triggers and variables. This approach not only saves time but also ensures greater accuracy in operations.

Overview of the Setup Process​

With GTM Assistant, the setup process is entirely automated. Once you log in with your Google account, the app takes care of the following:

  1. Automatically locates your GTM account.
  2. Configures your GTM container with all required tags, triggers, and variables.
  3. Sets up Google Analytics 4 (GA4) tracking seamlessly through GTM.
  4. Guides you to create a Custom Pixel in your Shopify settings for comprehensive tag tracking.

Step-by-Step Setup Instructions​

Step 1: Ensure Prerequisites Are Completed​

Before starting, make sure you’ve completed all prerequisites as outlined in our documentation. These include:

  • Having an active Google Tag Manager (GTM) account.
  • Ensuring you have access to a Google Analytics (GA4) property.
  • Reviewing the installation steps for GTM Assistant in your Shopify store.

Pro Tip: Following the prerequisites carefully ensures a smooth setup process.

Step 2: Log in with Your Google Account​

  1. Open the GTM Assistant app in your Shopify admin panel.
  2. Log in with your Google account. Use the account associated with your GTM and GA4 properties.
  3. Grant the necessary permissions to allow the app to access and configure your GTM account.

Step 3: Connect to Your GTM Account​

  1. Once logged in, the app will automatically locate your GTM account.
  2. If you have multiple containers in your GTM account, the app will display a list of available containers.
  3. Select the container you want to use for your Shopify store.

Step 4: Automated GTM Configuration​

  1. The app will begin configuring your GTM container automatically.
  2. This step includes:
    • Adding all required tags, variables, and triggers to your GTM container.
    • Ensuring the container is set up for Shopify’s specific tracking needs.
  3. No manual intervention is required, saving you time and eliminating errors.

Step 5: Configure GA4 Tracking​

  1. Once your GTM account is configured, the app will prompt you to set up Google Analytics 4 (GA4).
  2. Click the "One-click Install" button to proceed.
  3. The app will automatically configure your GA4 property to track events through your GTM container.

Step 6: Create a Custom Pixel in Shopify​

This is a critical step to ensure comprehensive tracking of all tags on your store.

  1. Go to Shopify Admin > Settings > Customer Events.
  2. Follow the on-screen instructions provided by the app to create a custom pixel.
  3. This pixel is essential for tracking key events, begin_checkout (purchase), checkout_address_info_submitted, checkout_contact_info_submitted, checkout_shipping_info_submitted, payment_info_submitted.

Important: Without the custom pixel, some tags may not fire correctly, resulting in incomplete tracking data. Make sure to complete this step as part of your setup.

Key Benefits of GTM Assistant​

  • Full Automation: Removes manual steps such as template uploads, saving time and reducing errors.
  • Simplified Setup: Designed for users with minimal technical expertise.
  • Feature-Rich: Supports tags for Google Analytics, Meta Pixel, Twitter Pixel, and more.
  • Accurate Tracking: Ensures all tags, triggers, and variables are configured correctly.
  • Shopify Integration: Works seamlessly with Shopify’s WebPixel API and custom pixel features for comprehensive tracking.

Need Help?​

If you have any questions or encounter issues during the setup process, our support team is here to assist you.
Contact us at: support@webgarh.co.in